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  • 09 Feb 2012
  • 8:00 AM - 9:30 AM
  • McLean, Virginia


Registration is closed

Topic: "Good Company: Business Success in the Worthiness Era"

Facilitator: Laurie Bassi | lbassi@mcbassi.com
Dr. Laurie Bassi is the CEO of McBassi & Company, a consulting firm that specializes in human capital analytics. An economist, author, and speaker, Laurie focuses her work on helping companies to identify opportunities to drive better business results through more effective and enlightened management of employees. She has been conducting research on workplaces for over three decades and has consulted with dozens of organizations and governments around the world. 

Learn more about Dr. Bassi here.

Companies shirk taxes while padding profits. Firms foul the planet but keep raking in revenue. Reckless greed on Wall Street goes largely unpunished.  More evidence that bad guys finish first in business?  No. A different story is unfolding.

Laurie Bassi’s book explains how this new era results from a convergence of forces, ranging from the explosion of online information-sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be “good company.”

In our next OD SIG Laurie will share more information from her book and provide real-world examples of each aspect of corporate worthiness and describe how you can assess other companies with which you do business as a consumer, investor, or employee.

SIG Leader:
Linda Ferguson | ljfergusonphd@gmail.com

Time: 8:00 AM - 9:30 AM

Tysons Insperity Office
1650 Tysons Blvd, Suite 600
McLean, VA 22102

*Contact for directions:
Lauren Schoon | lauren.schoon@insperity.com

Paid parking available in structure next to the building.  Free parking available about two blocks away at Tysons Galleria.

To enter the building:  Take the parking elevator to Concourse Level (4).  Walk through the walkway to enter the building; you’re now on the second floor of the office building.  Take the elevators to the right to the sixth floor to Insperity’s office, suite 600.

Cancellation Policy:  Based on Federal workforce guidelines

Additional Notes:
For specific program questions, contact Dr. Bassi.

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Chesapeake Bay Organization Development Network (CBODN) - is the premier DC Metro area network and community of practice of Organization Development (OD) practitioners. Founded in Chesapeake Bay, MD, our name still pays homage to our founders, and we are grateful for their brilliant minds and vital contributions to the field of OD.

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